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Puume, Finland's leading supplier of solutions for retail premises, is expanding to other Nordic countries. Puume is starting its conquest in Sweden, the largest market in the Nordic countries. The company has invited Bo Holmlind, who is a key figure in the field, to be its CEO and Knut Moberg to serve as its sales and project chief.
"Gothenburg is a good springboard for our operations and our expansion to the other Nordic countries. The area has good connections with the entire country and with the rest of Scandinavia. In addition, many internationally well-known brands operate here", says Puume Sweden's CEO Bo Holmlind. At present Puume serves customers that are already operating in Sweden. Naturally the goal is to get a share of the local market as well. The company is planning additional recruitment in Sweden in order to shore up its activities. Also supporting the expansion are the extensive resources that the group has in Finland. Holmlind sees a need for brick-and-mortar retail shops, even in light of pressure from online sales: "Shops will not go anywhere, but the sector needs to work harder to attract consumers to the premises. Instead of traditional shops, we need to focus on creating environments where people want to come to enjoy themselves and to socialise.” Puume studies, teaches and develops ways in which a traditional brick-and-mortar store and online retailing could communicate better with each other. “The importance of shops and shop-in-shop implementations – as well as that of quality and innovation – will grow, and the importance of a physical experience is increasingly important for consumers. In the future, people will be seeking thrills and experiences specifically from brick-and-mortar shops", Holmlind points out. Contact: |
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Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR Tel: 01883 348911 Fax: 01883 343435 email:enquiries@sdea.co.uk
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